The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Havas Creative Group
Client
Title
Category
Award
Points
Crocodile Free
Agency: BETC / Paris
Client: Lacoste
Category: Experiential & Installations / Brand Installations
Points: 25.0
Crocodile Inside
Agency: BETC / Paris
Client: Lacoste
Category: Television & VOD / Long Form - Single
Points: 25.0
Crocodile Inside, The Film
Agency: ICONOCLAST / Paris + BETC / Paris
Client: Lacoste
Category: Craft - Visual Effects / Single
Points: 25.0
Crocodile Inside
Agency: BETC / Paris
Client: Lacoste
Category: Craft - Cinematography / Single
Points: 25.0
Crocodile Inside
Agency: BETC / Paris
Client: Lacoste
Category: Craft - Direction / Single
Points: 15.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil
Category: Typography / Dynamic / In Motion
Points: 10.0
Fieeld
Agency: Havas / Madrid + Now / Madrid
Client: Santander Bank
Category: Physical Product
Points: 2.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris
Client: Lego
Category: Television & VOD / Long Form - Single
Points: 2.0
Waiting Wins
Agency: Havas Village / Geneva
Client: CANAL+
Category: Craft / Data-Driven Personalization
Points: 2.0
Crocodile Free
Agency: BETC / Paris
Client: Lacoste
Category: Experiential / Brand Installations
Points: 2.0
The never-ending commercial
Agency: BETC / Paris
Client: Bouygues Telecom
Category: Targeted Video / Targeted Online Video
Points: 2.0
OCEAN VINYL
Agency: Havas / London + One Green Bean / London
Client: SHARPS BREWERY
Category: Custom Content
Points: 2.0
The never-ending commercial
Agency: BETC / Paris
Client: Bouygues Telecom
Category: Games / Digital & Physical
Points: 2.0
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids
Category: Craft / Illustration
Points: 2.0
Crocodile Free
Agency: BETC / Paris
Client: Lacoste
Category: Out of Home / Brand Installations
Points: 2.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil
Category: Editorial / Books
Points: 2.0
Bleep
Agency: BETC / Paris
Client: CANAL+
Category: Television & VOD / Varying Length Campaign
Points: 2.0
Without a Ramp Sidewalk is a Wall
Agency: HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo
Client: Movimento SuperAção
Category: Innovation in Out of Home
Points: 2.0
Electric Slaves
Agency: Havas Prague / Prague 7
Client: Amnesty International
Category: Craft / Photography
Points: 2.0
Refurbished Tweets
Agency: BETC / Paris
Client: Back Market
Category: Social Post / Campaign
Points: 2.0
Refurbished Tweets
Agency: BETC / Paris
Client: Back Market
Category: Influencer Marketing / Single Channel
Points: 2.0
3919
Agency: BETC / Paris
Client: SIG (Service d'Information du Gouvernement)
Category: Media Relations
Points: 2.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris
Client: Lego
Category: Craft - Direction / Single
Points: 2.0
Finish - Glasses of Drought
Agency: Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul
Client: Reckitt Benckiser
Category: Creative Use of Data / Data Visualization
Points: 2.0
Waiting Wins
Agency: Havas Village / Geneva
Client: CANAL+
Category: Creative Use of Data / Targeting
Points: 2.0
Electric Slaves
Agency: Havas Prague / Prague 7
Client: Amnesty International
Category: Magazine / Campaign
Points: 2.0
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil
Category: Promotional Items / Physical Products
Points: 2.0
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids
Category: Craft / Art Direction
Points: 2.0
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids
Category: Craft / Illustration
Points: 2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside, The Film
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Brand Installations
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Pornhub
Title:
Beesexual
Category:
Websites
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Santander Bank
Title:
Fieeld
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Lego
Title:
Rebuild the world
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
CANAL+
Title:
Waiting Wins
Category:
Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
SHARPS BREWERY
Title:
OCEAN VINYL
Category:
Custom Content
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Editorial / Books
Award:
2020 Design Merit Award
Points:
2.0
Client:
CANAL+
Title:
Bleep
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Movimento SuperAção
Title:
Without a Ramp Sidewalk is a Wall
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Amnesty International
Title:
Electric Slaves
Category:
Craft / Photography
Award:
2020 Print Merit Award
Points:
2.0
Client:
Back Market
Title:
Refurbished Tweets
Category:
Social Post / Campaign
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Back Market
Title:
Refurbished Tweets
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
SIG (Service d'Information du Gouvernement)
Title:
3919
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Lego
Title:
Rebuild the world
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Reckitt Benckiser
Title:
Finish - Glasses of Drought
Category:
Creative Use of Data / Data Visualization
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
CANAL+
Title:
Waiting Wins
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Amnesty International
Title:
Electric Slaves
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Promotional Items / Physical Products
Award:
2020 Print Merit Award
Points:
2.0
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0